The Marketing Mix applied to a fast mocing consumer product Essay

The Marketing Mix applied to a fast mocing consumer product - Essay ExampleCustomers tend to consent built up brand loyalty due to the sentimental observe that the branding has created over the years. For older customers, it may remind them of their own childhood age when their kids eat them and as for kids they will carry the memories on to their net generation. The Target customer of Cadbury associates sentimental value to it and thus Cadbury has become habitual for them.The packaging has been consonant during the last decades. The only changes have been in sies .The packaging is localized (in local language) to communicate the message of Cadbury to the customers. The packaging emphasizes on the brand color association i.e. regal and all Cadbury dairy take out chocolates have the same solid purple color in their packaging.The packaging of Cadbury for the customers is convenient. It serves the function of keeping the chocolate fresh and short(p) until utilization. It provide s the health facts on its packaging for the health conscious people in their local language. The packaging of Cadbury, and the variants that are being offered, are made to suit the requirements of the customers. so the target customer of Cadbury dairy Milk seek -The graphics on the Cadbury Dairy milk chocolate include the net weight, graphics showing the components i.e. milk pouring into chocolate bars, the positioning statement more to share, barcode indicating shelf life, instructions to discard wrapper in the bin and diagrams showing it is best for consumption of vegetariansThe target customer of Cadbury is -1. Health Conscious2. Has positive response to the Cadbury Dairy Milk brand name3. Likes to share the special moments in life with former(a) people as demonstrated by the positioning statement.4. Is conscious of the freshness of the product he is consuming5. Best suited as an in amongst meals snack for vegetarians.Product support servicesUnsold bars that have exceeded their shelf life can be returned to the manufacturersThe target customer -1 wants value for money and is quality conscious and can easily shift to other brands if their favorite brand does not deliver the quality it promises.PriceProduct mi pricingCadbury Schweppes, the Australian Cadbury manufacturing company, has a diversified product mi and follows a market segmentation strategy focusing on diametrical market segments several(prenominal) brands include Cherry Ripe, Crunchie, FreddoThe target customer of Cadbury is -Varying tastesThe target customers are from different age groups Freddo is strictly for kids,Cadbury is for teenagersThe target customers have different, localize tastes in different markets for example the target customers of Australia prefer the cherry flavor so for them the unique