Dr Pepper Essay Example for Free

Dr peppercorn EssayI. Factual SummaryDr. peppercorn is the main contender in the non-alcoholic beverage industry. Their wide range of products is the key to their continued success by giving consumers variety. Dr. Pepper alike remains profitable by maintaining a strong brand images and relationship with its consumers. Their main customers are with child(p) retails stores like Wal-Mart and Target as well as convenient stores.II. Problem/ OpportunityDr. Pepper has the luck to branch out in the sports/energy bedevil grocery. The problem is the high level of competition. Red motherfucker and Monster already possess a great deal of the market and are well-known by dint of branding and advertisement.III. Alternative Solutionsa.) Launch an energy drink and rely on the already existing relationships with vendors and consumers to founder a profit. Use creative advertisements and slogans to compete against the competition.b.) Create an entirely new niche of product to bristle ou t above the crowd. The product would need to be focused around the 18-25 age range since that is where the market is seeing the most gross revenue. Also, it will need to designed to fit into the on-the go lifestyle.c.) Focus on legitimate products and not venture into the sports drink genre. To avoid a potential loss of profit Dr. Pepper could predate launching a new line in an already competitive market.IV. Selection SolutionDr. Pepper can launch a new drink that is protein filled. New to the shelves this product will attract the acrobatic consumer as well as those on the go lifestyles that are looking for a healthier drink choice. Dr. Pepper can button up charge a higher price than Gatorade, and reach the same rate market since this is an entirely new concept.V. ConclusionThe U.S. sports drink market posted total retail sales of $7.5 billion in 2006 and a year-over-year growth rate of about 13%. Dr. Pepper definitely postulate to be part of this product category. By sticking out above the crowd with the protein filled drink, Dr. Pepper will not be directly competing against Red Bull or Monster, but will still have a presence in the health conscious market. Dr. Pepper can use in place relationships and strong brand image to its advantage while launching this new drink. It is important to shoot for the right market with this product which would be the 18 to 25 age range.