Snap on Tools Intranet Case Study :: GCSE Business Marketing Coursework

Case excogitate Snap on Tools IntranetSnap-On is one of many companies that arrest embraced the Internet as a tool for management. Snap-On runs its own intranet for the exclusive use of Snap-On franchises and dealers. (Senn, 1998)Snap-Ons intranet provides reams of precious information that would be inconvenient to deliver any other way. The locomote of change in todays market has forced printed genuine into partial obsolescence. Before Snap-On developed its own intranet, merchandise catalogs and part listings would agree to be in printed, bound matter. Anyone who has been to an auto parts store tramp vouch that each of those catalogs is huge, to say the least. A franchisee would attain to carry several(prenominal) catalogs in his vehicle for reference purposes. These catalogs occupied space in the motortruck that could have been used for inventory, and searching through them would eat into valuable time. Additionally, Snap-On would have to reissue the catalogs or sen d appendices when in that location was a change in any of the information. With an intranet, Snap-On merely changes the information on their websites, and the new information is there when the franchisees access it. This means no more expensive mailing of unfathomed catalogs and no more wasted time spent flipping through the pages of a book, trying to find the entry he wants, only to find place after fifteen agonizing minutes that the page he inescapably has been ripped out. (Senn, 1998)Were I a Snap-On franchisee, I would be enthused about the use of a company intranet for the delivery of sales- and product-related information. Timely information is vital to survival in business today. Snap-Ons intranet allows for speedy updates of information. This means I would not have to wait the six to eight weeks for an updated merchandise list, nor would I have to grant exorbitant sums to get the package express-mailed to me. All my questions could be answered almost at present v ia research on the different pages, or through email. (Senn, 1998)Snap-On was motivated by the many benefits of the Internet to use the intranet as a tool in developing a communications link to each dealer. Franchisees in widespread places could easily be contacted and organized. Orders and inventories can be monitored from one location, decreasing the occur of personnel and middle management. This flatter organizational structure provides for clearer communication between the field and office personnel.